Isaac Turner
Measurement Editor
Isaac writes about experimentation, cohort quality, incrementality, and the practical limits of attribution. He is interested in decision systems that remain useful when the data is incomplete.
More articles from isaac-turner
measurement
platforms
·4 min read
Privacy by design in UA data flows
market intelligence
measurement
·7 min read
First-party data is overrated for most studios
measurement
platforms
·4 min read
Web shop attribution: measuring D2C without breaking your MMP setup
market intelligence
measurement
·6 min read
UA and product teams optimise against each other
measurement
platforms
·6 min read
Every SDK you install is a data-sharing agreement
measurement
platforms
·4 min read
The store page is part of the creative sequence
market intelligence
measurement
·6 min read
Post-mortems for failed campaigns, done honestly
measurement
media buying
·5 min read
Is your retargeting incremental?
measurement
media buying
·5 min read
Cohort quality versus volume: a scorecard for weekly UA reviews
market intelligence
measurement
·4 min read
ROAS targets versus payback windows
measurement
media buying
·3 min read
Email and SMS as acquisition, not just CRM
market intelligence
measurement
·5 min read