Jordan Wells

Senior Analyst

Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.

More articles from jordan-wells

Türkiye Commercial Advertisement Regulation: targeted ads, AI disclosure, child-profiling ban (1 August 2026)

media buying

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2 min read

Türkiye Commercial Advertisement Regulation: targeted ads, AI disclosure, child-profiling ban (1 August 2026)

OGAI advisory on advertising and financial enablement of online money games (29 Jul 2026)

media buying

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1 min read

OGAI advisory on advertising and financial enablement of online money games (29 Jul 2026)

Google Ads India update disallows Rummy and DFS promotions (21 Jan 2026)

media buying

platforms

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1 min read

Google Ads India update disallows Rummy and DFS promotions (21 Jan 2026)

Google disables ad personalization for likely-minor US accounts

media buying

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2 min read

Google disables ad personalization for likely-minor US accounts

Google replaces TFCD/TFUA with TFAT age treatment tag

media buying

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1 min read

Google replaces TFCD/TFUA with TFAT age treatment tag

Google consolidates child and teen advertising policies into single hub

media buying

platforms

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2 min read

Google consolidates child and teen advertising policies into single hub

Commission acknowledges Meta less-personalised ads undertaking for DMA Art.5(2) (8 December 2025)

media buying

platforms

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1 min read

Commission acknowledges Meta less-personalised ads undertaking for DMA Art.5(2) (8 December 2025)

Commission preliminary findings: TikTok addictive design under DSA (6 February 2026)

media buying

platforms

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1 min read

Commission preliminary findings: TikTok addictive design under DSA (6 February 2026)

Commission DMA non-compliance: Apple €500m anti-steering; Meta €200m Consent-or-Pay

media buying

platforms

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2 min read

Commission DMA non-compliance: Apple €500m anti-steering; Meta €200m Consent-or-Pay

Commission declines DMA designation for Apple Ads and Apple Maps (5 February 2026)

media buying

platforms

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1 min read

Commission declines DMA designation for Apple Ads and Apple Maps (5 February 2026)

Store policy risk when creators push web-shop-only discounts

media buying

platforms

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1 min read

Store policy risk when creators push web-shop-only discounts

Web shop vs store IAP: SKU parity and price-floor checklist

media buying

platforms

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1 min read

Web shop vs store IAP: SKU parity and price-floor checklist