Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.

More articles from jordan-wells

media buying
platforms
·2 min read
Türkiye Commercial Advertisement Regulation: targeted ads, AI disclosure, child-profiling ban (1 August 2026)

media buying
platforms
·1 min read
OGAI advisory on advertising and financial enablement of online money games (29 Jul 2026)

media buying
platforms
·1 min read
Google Ads India update disallows Rummy and DFS promotions (21 Jan 2026)

media buying
platforms
·2 min read
Google disables ad personalization for likely-minor US accounts

media buying
platforms
·1 min read
Google replaces TFCD/TFUA with TFAT age treatment tag

media buying
platforms
·2 min read
Google consolidates child and teen advertising policies into single hub

media buying
platforms
·1 min read
Commission acknowledges Meta less-personalised ads undertaking for DMA Art.5(2) (8 December 2025)

media buying
platforms
·1 min read
Commission preliminary findings: TikTok addictive design under DSA (6 February 2026)

media buying
platforms
·2 min read
Commission DMA non-compliance: Apple €500m anti-steering; Meta €200m Consent-or-Pay

media buying
platforms
·1 min read
Commission declines DMA designation for Apple Ads and Apple Maps (5 February 2026)

media buying
platforms
·1 min read
Store policy risk when creators push web-shop-only discounts

media buying
platforms
·1 min read