Jordan Wells

Senior Analyst

Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.

More articles from jordan-wells

External Purchase Links on iOS: What to Build First

media buying

platforms

·

6 min read

External Purchase Links on iOS: What to Build First

UA Budget Planning for a Season of Platform Risk

market intelligence

media buying

·

5 min read

UA Budget Planning for a Season of Platform Risk

Inside the 4X Survival Game UA Strategy Driving Ad Spend

market intelligence

media buying

·

6 min read

Inside the 4X Survival Game UA Strategy Driving Ad Spend

What Games Industry Consolidation Means for a UA Budget

market intelligence

media buying

·

6 min read

What Games Industry Consolidation Means for a UA Budget

Q1 2025 Operating Brief: Mobile UA Industry Trends So Far

market intelligence

media buying

·

5 min read

Q1 2025 Operating Brief: Mobile UA Industry Trends So Far

TikTok's Smart+ and the Rise of Automated Ad Campaign Tools

media buying

platforms

·

6 min read

TikTok's Smart+ and the Rise of Automated Ad Campaign Tools

What Buyers Should Actually Know About AppLovin's AXON 2.0

media buying

platforms

·

5 min read

What Buyers Should Actually Know About AppLovin's AXON 2.0

Digital Turbine's Soft Quarter for On-Device Advertising

media buying

platforms

·

5 min read

Digital Turbine's Soft Quarter for On-Device Advertising

PGC London 2025: Five UA Takeaways From the Show Floor

market intelligence

media buying

·

6 min read

PGC London 2025: Five UA Takeaways From the Show Floor

Liftoff's Mobile Game CPI Benchmarks 2025, Read Correctly

market intelligence

media buying

·

6 min read

Liftoff's Mobile Game CPI Benchmarks 2025, Read Correctly

A UA Budget Planning Template Built for a Flat Market

market intelligence

media buying

·

6 min read

A UA Budget Planning Template Built for a Flat Market