Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
More articles from jordan-wells
market intelligence
media buying
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Dayparting is dead, except where it is not
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The state of mobile game acquisition in 2026
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What Cross-Genre Player Acquisition Lookalikes Mean
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A Web Shop Holiday Readiness Checklist Before Peak
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media buying
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Mobile Ad Network Spend Share: Q3 2025, Network by Network
media buying
platforms
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Q3 earnings ad networks: AppLovin and Unity diverge again
market intelligence
media buying
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The Holiday UA Strategy Playbook to Lock by Halloween
media buying
platforms
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Reading Q3 Ad Earnings Season Signals for UA Buyers
market intelligence
media buying
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Reforecasting UA Budgets Mid-Quarter Without the Panic
market intelligence
media buying
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A Clean Q3 to Q4 UA Handoff, Before the Volume Hits
market intelligence
media buying
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A Q4 UA Budget Planning Checklist Before the Rush
media buying
platforms
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