Jordan Wells
Senior Analyst
Jordan studies creative portfolios and player behavior across the acquisition journey. His work connects in-ad interaction with store conversion, onboarding, and early product outcomes.
More articles from jordan-wells
market intelligence
media buying
·5 min read
Operating Brief: What Gamescom's UA Budget Signals Meant
media buying
platforms
·5 min read
Evaluating a Mid-Tier Ad Network Vendor at the Show
media buying
platforms
·5 min read
Digital Turbine's On-Device Preload UA Channel in 2025
market intelligence
media buying
·6 min read
Operating Brief: UA Budget Planning After Earnings
media buying
platforms
·5 min read
AppLovin Unity Q2 2025 Earnings: Two Diverging Paths
media buying
platforms
·2 min read
The Ledger #15: AppLovin Unity Earnings Preview 2025
market intelligence
media buying
·6 min read
Summer CPM Seasonality and Planning the H2 UA Budget
media buying
platforms
·2 min read
The Ledger #13: Tripledot Scale, Japan Compliance News
market intelligence
media buying
·5 min read
Building a UA vendor diversification plan early
market intelligence
media buying
·5 min read
A UA quarterly business review template that holds up
media buying
platforms
·5 min read
What web shop conversion rate should you actually expect
media buying
platforms
·5 min read