Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

The Epic-Google settlement on Play fees: what buyers get

market intelligence

platforms

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6 min read

The Epic-Google settlement on Play fees: what buyers get

The Ledger #20: Play Compliance and a Q4 Earnings Preview

market intelligence

platforms

·

2 min read

The Ledger #20: Play Compliance and a Q4 Earnings Preview

Google Play's Rival App Stores Start Rolling Out in the US

market intelligence

platforms

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6 min read

Google Play's Rival App Stores Start Rolling Out in the US

Inside the SEC's Inquiry Into AppLovin's Data Practices

market intelligence

platforms

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5 min read

Inside the SEC's Inquiry Into AppLovin's Data Practices

The Ledger #19: SCOTUS, Helsinki and a Platform Roundup

market intelligence

platforms

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2 min read

The Ledger #19: SCOTUS, Helsinki and a Platform Roundup

Google Play Alternative Billing Compliance Starts Now

market intelligence

platforms

·

5 min read

Google Play Alternative Billing Compliance Starts Now

EA's Take-Private Buyout and What It Means for Mobile UA

market intelligence

platforms

·

6 min read

EA's Take-Private Buyout and What It Means for Mobile UA

S&P 500 AppLovin: What Index Inclusion Means for Buyers

market intelligence

platforms

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6 min read

S&P 500 AppLovin: What Index Inclusion Means for Buyers

The Ledger #18: iOS 26 Ships, TikTok's Deal Lands

market intelligence

platforms

·

3 min read

The Ledger #18: iOS 26 Ships, TikTok's Deal Lands

The Apple Games App Is Live: A First Read on Discovery

platforms

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6 min read

The Apple Games App Is Live: A First Read on Discovery

Android Developer Verification Is Coming for Mobile Games

platforms

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5 min read

Android Developer Verification Is Coming for Mobile Games

The Ledger #17: Mobvista's Numbers, Gamescom's Wrap

market intelligence

platforms

·

3 min read

The Ledger #17: Mobvista's Numbers, Gamescom's Wrap