Marco Bianchi
Platforms Correspondent
Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.
More articles from marco-bianchi
market intelligence
platforms
·6 min read
The platform tax and the true cost of an install
market intelligence
platforms
·3 min read
The Ledger #2: GDC leftovers and a $6B MOBA
platforms
·3 min read
Game Trials, Sidekick and Buy Once, Play Anywhere: Google's GDC changes to the Android funnel
market intelligence
platforms
·3 min read
AppLovin wants brands. The Kantar study is a pitch deck, and here is what is in it for games
platforms
·5 min read
Google Play Fees Cut to 20 Percent: The Epic Deal Lands
platforms
·4 min read
Age assurance and the acquisition funnel
market intelligence
platforms
·4 min read
The DMA for UA operators, in plain terms
market intelligence
platforms
·2 min read
Liftoff pulls its IPO. Moloco hires banks. The DSP tier is sorting itself
platforms
·4 min read
Unity Vector is now 56% of Grow. What that means for your ironSource line item
market intelligence
platforms
·2 min read
Moloco weighs an IPO: why the DSP everyone benchmarks against wants public money
market intelligence
platforms
·3 min read
The weekly UA ledger: platform moves worth watching
platforms
·2 min read