Marco Bianchi

Platforms Correspondent

Marco follows ad platforms, automation, AI tooling, and distribution policy. He focuses on the operating consequences of product changes for mobile game teams.

More articles from marco-bianchi

Apple's 5% Core Technology Commission: what the EU fee swap changes for web shop math

media buying

platforms

·

5 min read

Apple's 5% Core Technology Commission: what the EU fee swap changes for web shop math

The Ledger #24: Closing Out 2025's Platform Moves

market intelligence

platforms

·

3 min read

The Ledger #24: Closing Out 2025's Platform Moves

Unity Enterprise Minimum Commitment: A Blackmail Claim

market intelligence

platforms

·

6 min read

Unity Enterprise Minimum Commitment: A Blackmail Claim

Japan Smartphone Act App Stores: What Opens for Buyers

market intelligence

platforms

·

6 min read

Japan Smartphone Act App Stores: What Opens for Buyers

Ad Platform Contract Renewal: 2026 Terms to Check First

market intelligence

platforms

·

6 min read

Ad Platform Contract Renewal: 2026 Terms to Check First

The Ledger #23: A Year-End Signals Roundup

market intelligence

platforms

·

2 min read

The Ledger #23: A Year-End Signals Roundup

Apple Developer Account Suspensions: Wrongly Flagged

market intelligence

platforms

·

6 min read

Apple Developer Account Suspensions: Wrongly Flagged

Ad Network Q4 Guidance and What It Signals for Buyers

market intelligence

platforms

·

5 min read

Ad Network Q4 Guidance and What It Signals for Buyers

The Ledger #22: EU Terms and Web Shop Holiday Readiness

market intelligence

platforms

·

2 min read

The Ledger #22: EU Terms and Web Shop Holiday Readiness

Liftoff's confidential IPO filing, read as a UA buyer

market intelligence

platforms

·

6 min read

Liftoff's confidential IPO filing, read as a UA buyer

Preparing for Apple's EU fees 2026 confirmation now

market intelligence

platforms

·

7 min read

Preparing for Apple's EU fees 2026 confirmation now

The Ledger #21: A Settlement and Earnings Week Roundup

market intelligence

platforms

·

2 min read

The Ledger #21: A Settlement and Earnings Week Roundup