UA Ledger staff
This is an organizational byline, not an individual profile. Articles listed here do not have verified personal authorship. Their original records remain in the archive, with review and historical-date notices shown on each article.
measurement
·1 min read
IAP payer conversion after removing interstitial from FTUE
measurement
·1 min read
IAA revenue lag vs IAP revenue lag in the same cohort window (labelled synthetic)
creative strategy
measurement
·1 min read
Hook-level holdout for SLG war creatives during a season peak
measurement
media buying
·1 min read
Event-week retention uplift that is not UA-attributable
measurement
·1 min read
Duplicate purchase event rate after web shop + store dual paths
measurement
media buying
·1 min read
D7 payback definition lab: which revenue, which FX day, which fee
measurement
media buying
·1 min read
D30 payback for midcore F2P: censoring and maturity rules
creative strategy
measurement
·1 min read
Cohort quality: D1 retention vs D7 payer rate divergence lab
measurement
media buying
·1 min read
View-through from creator content vs click-through paid cuts
measurement
media buying
·1 min read
Creator-code cannibalisation of organic payers: labelled holdout math
creative strategy
measurement
·1 min read
Creative concept half-life by F2P genre (operator method, labelled synthetic)
creative strategy
measurement
·1 min read
Country mix shift: standardising F2P ROAS before declaring creative win
measurement
media buying
·1 min read
Community-driven install quality vs paid social: a labelled synthetic lab
measurement
·1 min read
Chuseok / Golden Week retention uplift vs paid spend efficiency
measurement
media buying
·1 min read
Battle-pass attach rate vs organic baseline: a cohort lab
measurement
·1 min read
Refunds on the first-purchase cohort: a teaching bridge
measurement
·1 min read
First-purchase offer holdout: synthetic teaching set
measurement
media buying
·1 min read
D1–D7 payback with first-purchase bonus cash labelled
measurement
media buying
·1 min read
Putting rewarded revenue into ROAS: a labelled teaching mix
measurement
·1 min read
Web shop geo, tax and store-fee checklist
measurement
·1 min read
UA-finance recon calendar: daily, weekly, monthly F2P close tasks
measurement
media buying
·1 min read
Thanksgiving week US F2P pacing checklist (not just BF)
measurement
·1 min read
SKAN conversion values for an IAP-heavy F2P schema
measurement
media buying
·1 min read