UA Ledger staff
This is an organizational byline, not an individual profile. Articles listed here do not have verified personal authorship. Their original records remain in the archive, with review and historical-date notices shown on each article.
media buying
playable ads
·1 min read
When midcore playables should stay out of a network: kill criteria
media buying
playable ads
·1 min read
Rewarded placement map: session minute versus ad load
creative strategy
playable ads
·1 min read
Midcore playable: one complete loop before CTA
creative strategy
playable ads
·1 min read
Midcore playable QA gate before network upload
playable ads
·1 min read
Midcore playable byte budget vs tutorial length tradeoff checklist
media buying
playable ads
·1 min read
Interstitial after fail: documented host rules vs design habit
playable ads
·2 min read
Rewarded playable / interactive formats: current network support matrix
creative strategy
playable ads
·1 min read
Playable vs video IPM claims for midcore F2P: sample scope check
measurement
·2 min read
Airbridge adds Amazon Ads as an app measurement channel
measurement
·2 min read
When to freeze a cohort for payback review (and when not to)
measurement
media buying
·1 min read
Using predicted LTV in bids: disclosure checklist for the UA team
measurement
media buying
·1 min read
Blended ROAS targets that hide channel failure in F2P portfolios
measurement
·1 min read
Web-shop purchaser quality vs store IAP purchaser quality
measurement
·1 min read
Web-shop attributed revenue in MMP vs payment-provider settlements
measurement
media buying
·2 min read
Web-shop LTV with VAT-inclusive prices versus store net proceeds (labelled synthetic)
measurement
media buying
·1 min read
View-through attribution windows on F2P rewarded and interstitial traffic
measurement
media buying
·1 min read
Time-to-first-pay after soft-currency drought events
measurement
·1 min read
Store proceeds report vs MMP purchase events: weekly reconciling lab
measurement
media buying
·1 min read
Store proceeds vs MMP net revenue: F2P monthly close lab
measurement
·1 min read
Soft-launch sample size: days and installs before a kill call
measurement
media buying
·1 min read
SKAN null-rate impact on F2P bid models without inventing a market average
measurement
media buying
·1 min read
Seasonal mix-shift: separating holiday organic uplift from paid efficiency
measurement
·2 min read
Rewarded video frequency cap vs D7 retention: a fatigue lab
measurement
media buying
·2 min read