Latest

market intelligence

Six Hiring Mistakes Most Companies Make

Oliver Grant full-depth rewrite of the 2025-03-03 archive on Six Hiring Mistakes Most Companies Make — secondary source, hedged metrics, ≥80% source coverage.

Oliver Grant

7 min read

Incrementality Testing for Mobile Games You Can Afford

measurement

·

5 min read

Incrementality Testing for Mobile Games You Can Afford

AppLovin's Short-Seller Allegations, Explained for Buyers

market intelligence

platforms

·

5 min read

AppLovin's Short-Seller Allegations, Explained for Buyers

market intelligence

·

5 min read

Abu Dhabi’s gaming hub bet: talent visas, tax maths, and the missing bench

Why Genre-Native Playable Mechanics Beat Borrowed Ones

creative strategy

playable ads

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5 min read

Why Genre-Native Playable Mechanics Beat Borrowed Ones

The Ledger #4: Ad Network Q4 Earnings Season Verdicts

market intelligence

platforms

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2 min read

The Ledger #4: Ad Network Q4 Earnings Season Verdicts

Inside Unity's Q4 Bet on the Unity Ads Grow Network

market intelligence

platforms

·

5 min read

Inside Unity's Q4 Bet on the Unity Ads Grow Network

Niantic's Mobile Game Studio Acquisition Talks With Scopely

market intelligence

platforms

·

6 min read

Niantic's Mobile Game Studio Acquisition Talks With Scopely

market intelligence

·

8 min read

Supercell’s record 2024: live-ops scale, UA firehose, and the questions the letter skipped

What Buyers Should Actually Know About AppLovin's AXON 2.0

media buying

platforms

·

5 min read

What Buyers Should Actually Know About AppLovin's AXON 2.0

AppLovin CTV Ad Demand: Building Behind a 73% Quarter

market intelligence

platforms

·

6 min read

AppLovin CTV Ad Demand: Building Behind a 73% Quarter

MMP Selection Criteria in the AdAttributionKit Era

measurement

platforms

·

5 min read

MMP Selection Criteria in the AdAttributionKit Era