Latest
market intelligence
measurement
A country’s UA-spend growth is not its return on spend
Geographic spend totals describe where money went, not where a particular game should go next.
Isaac Turner
3 min read


market intelligence
measurement
·2 min read
AppsFlyer’s creative-volume figure is a capacity reference, not a quota

market intelligence
measurement
·3 min read
AI-assistant queries are not a census of marketer behaviour

measurement
playable ads
·3 min read
Stop simulation time while the document is hidden

measurement
playable ads
·3 min read
Fit the whole playable stage inside a narrow viewport

measurement
playable ads
·2 min read
Require both intersection and document visibility before advancing

measurement
playable ads
·2 min read
Keep a preference usable when persistent storage fails

measurement
playable ads
·3 min read
Prevent an old asset response from replacing a restarted session

measurement
playable ads
·3 min read
Keep the end-card button above a declared bottom inset

measurement
playable ads
·2 min read
Complete the reward state when non-essential motion is reduced

measurement
playable ads
·2 min read
Let one pointer finish the drag it started

measurement
playable ads
·2 min read