Latest

market intelligence

measurement

A country’s UA-spend growth is not its return on spend

Geographic spend totals describe where money went, not where a particular game should go next.

Isaac Turner

3 min read

A country’s UA-spend growth is not its return on spend
AppsFlyer’s creative-volume figure is a capacity reference, not a quota

market intelligence

measurement

·

2 min read

AppsFlyer’s creative-volume figure is a capacity reference, not a quota

AI-assistant queries are not a census of marketer behaviour

market intelligence

measurement

·

3 min read

AI-assistant queries are not a census of marketer behaviour

Stop simulation time while the document is hidden

measurement

playable ads

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3 min read

Stop simulation time while the document is hidden

Fit the whole playable stage inside a narrow viewport

measurement

playable ads

·

3 min read

Fit the whole playable stage inside a narrow viewport

Require both intersection and document visibility before advancing

measurement

playable ads

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2 min read

Require both intersection and document visibility before advancing

Keep a preference usable when persistent storage fails

measurement

playable ads

·

2 min read

Keep a preference usable when persistent storage fails

Prevent an old asset response from replacing a restarted session

measurement

playable ads

·

3 min read

Prevent an old asset response from replacing a restarted session

Keep the end-card button above a declared bottom inset

measurement

playable ads

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3 min read

Keep the end-card button above a declared bottom inset

Complete the reward state when non-essential motion is reduced

measurement

playable ads

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2 min read

Complete the reward state when non-essential motion is reduced

Let one pointer finish the drag it started

measurement

playable ads

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2 min read

Let one pointer finish the drag it started

Translate viewport taps into the scaled stage's coordinates

measurement

playable ads

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2 min read

Translate viewport taps into the scaled stage's coordinates