Latest
market intelligence
measurement
Longer-trial conversion is a test idea, not a free uplift
The app and audience choosing a trial length matter alongside the length itself.
Isaac Turner
3 min read
market intelligence
measurement
·3 min read
Subscription retention and player retention need different columns
market intelligence
measurement
·3 min read
Singular’s MTA ROAS uplift is a change in allocated credit
market intelligence
measurement
·3 min read
Leaderboard appearances are breadth, not independent wins
market intelligence
measurement
·3 min read
Exclusive Reach describes the observed path, not every influence
market intelligence
measurement
·3 min read
Revenue per install and payer value cannot share a target
market intelligence
measurement
·3 min read
RevenueCat’s paywall comparison is not an A/B test
market intelligence
measurement
·3 min read
GameAnalytics’ median retention is a population description
market intelligence
measurement
·3 min read
Playtime and session length describe different engagement shapes
market intelligence
measurement
·2 min read
Mobile and PC benchmarks start with different eligibility rules
market intelligence
measurement
·3 min read
A missing genre breakdown is a finding worth preserving
market intelligence
measurement
·3 min read