Latest
measurement
media buying
Show what an IAP-only ROAS leaves out of a hybrid cohort
A hybrid game can earn purchase and advertising revenue, but a report may include only one stream. A reproducible illustrative example with editable inputs and explicit limits.
Isaac Turner
2 min read
measurement
media buying
·2 min read
Scale a holdout outcome rate before subtracting conversions
measurement
media buying
·2 min read
Subtract the control-region change from a before-and-after result
measurement
media buying
·2 min read
Convert revenue once before adding currencies
measurement
media buying
·2 min read
Show how an assumed completion fraction changes apparent CPA
measurement
media buying
·2 min read
Reconcile served and billed spend before arguing over ROAS
measurement
media buying
·2 min read
Reconcile two attributed-install lists without counting their overlap twice
market intelligence
measurement
·3 min read
Sensor Tower’s $82 billion figure is an IAP measure
market intelligence
measurement
·3 min read
The 52 billion download headline crosses platforms
market intelligence
measurement
·2 min read
One casual-gaming report contains several data populations
market intelligence
measurement
·3 min read
Casual session growth is not casual user growth
market intelligence
measurement
·3 min read