Latest
creative strategy
platforms
Google Play Families ads policy: SDK, format and content gates for kids-adjacent games
Current Play Families ads and monetisation constraints—self-certified SDKs, no interest-based ads to children, and format bans including non-closeable rewarded ads.
Maya Lombardi
3 min read
media buying
platforms
·3 min read
DMA designated services: which advertising and store gateways currently bind a game buyer
media buying
platforms
·3 min read
Apple Kids category and advertising: documented restrictions that bind UA creative
creative strategy
platforms
·3 min read
Apple Ads custom product pages: pairing rules, caps and deep links
measurement
platforms
·2 min read
Android Attribution Reporting: status versus Privacy Sandbox retirement copy
media buying
platforms
·3 min read
Amazon Ads app installs: DSP Events Manager for Android and Fire—not a full-store UA network card
measurement
platforms
·2 min read
Web-shop and store IAP in one LTV: a double-count diagnostic
measurement
platforms
·2 min read
SKAN postbacks versus MMP revenue: keep the units on different rows
measurement
platforms
·2 min read
ATT opted-in rows versus modelled rows: keep them in separate columns
market intelligence
platforms
·3 min read
United States Android entry card: separate Play wallet availability from demand
market intelligence
platforms
·3 min read
South Korea Android entry card: keep each Play wallet and carrier row separate from the iOS card
market intelligence
platforms
·3 min read