Latest
measurement
platforms
Roblox real-time player targeting for advertisers
Roblox real-time player targeting adds live segmentation, harm-detection alerts and instant config changes for advertisers and developers.
Jordan Wells
5 min read
market intelligence
·4 min read
The CFO conversation every UA lead has
market intelligence
·6 min read
Starting in mobile UA: your first 90 days
market intelligence
·5 min read
The UA industry calendar: events and earnings
creative strategy
playable ads
·3 min read
Puzzle ad creative after Arrows Puzzle Escape: mechanic as hook
media buying
platforms
·8 min read
Google Play UK settlement: tribunal approves GBP260m
creative strategy
market intelligence
·4 min read
Pixel Gun 2 and the shooter launch window: reading a delayed release from the outside
market intelligence
measurement
·5 min read
Building an experimentation culture in a UA team
market intelligence
platforms
·5 min read
How to follow UA industry news without the noise
market intelligence
platforms
·5 min read
PIF EA Savvy merger report links two big spenders
market intelligence
·6 min read
The UA skills that will still matter
market intelligence
·6 min read