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market intelligence

platforms

Indonesia Android entry card: inspect wallet, QRIS and carrier eligibility without inventing adoption rates

Play/Android companion to the Indonesia iOS first-test card: documented payment routes, Play Billing checks and Indonesian review; no CPI or market-size claims.

Marco Bianchi

3 min read

Indonesia Android entry card: inspect wallet, QRIS and carrier eligibility without inventing adoption rates
India Android entry card: separate UPI purchase coverage from discontinued Netbanking

market intelligence

platforms

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3 min read

India Android entry card: separate UPI purchase coverage from discontinued Netbanking

Brazil Android entry card: test PIX and wallet routes without stretching the iOS card

market intelligence

platforms

·

3 min read

Brazil Android entry card: test PIX and wallet routes without stretching the iOS card

SKAN null-rate charts need population and definition before a “healthy” target

measurement

platforms

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2 min read

SKAN null-rate charts need population and definition before a “healthy” target

App Store versus Play revenue split: Sensor Tower’s store estimates, fees included

market intelligence

platforms

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3 min read

App Store versus Play revenue split: Sensor Tower’s store estimates, fees included

Twenty UA terms that changed meaning

market intelligence

·

3 min read

Twenty UA terms that changed meaning

Negotiating with ad networks and vendors

market intelligence

media buying

·

4 min read

Negotiating with ad networks and vendors

The UA reading list: reports and benchmarks that matter

market intelligence

measurement

·

6 min read

The UA reading list: reports and benchmarks that matter

Apple's Supreme Court brief, in plain language

platforms

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3 min read

Apple's Supreme Court brief, in plain language

The Ledger #8: September so far

market intelligence

platforms

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2 min read

The Ledger #8: September so far

Automation and the UA manager's new job

market intelligence

media buying

·

4 min read

Automation and the UA manager's new job

Mobile ad networks explained for beginners

media buying

platforms

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6 min read

Mobile ad networks explained for beginners