Latest
creative strategy
playable ads
Playable ad agencies: when to hire one
A playable ad agency earns its cost once in-house builders cannot keep pace with concepts, network specs, QA and iteration.
Juliet Ramos
5 min read
measurement
·4 min read
A measurement stack audit before Q4
measurement
platforms
·6 min read
The end of the install as the unit of UA
market intelligence
platforms
·6 min read
The consolidation endgame for mobile ad tech
market intelligence
platforms
·6 min read
If app stores become optional, what happens to UA
market intelligence
platforms
·4 min read
Dark patterns, consumer law and UA
platforms
·6 min read
Apple's EU terms now face a developer backlash
media buying
platforms
·7 min read
Anatomy of a mediation switch
creative strategy
·2 min read
Video length: what 6, 15 and 30 seconds each do
creative strategy
·5 min read
Running a creative agency RFP for a mobile game
creative strategy
playable ads
·4 min read
UGC is the default grammar of performance creative now. Here is what the fatigue data says
platforms
playable ads
·6 min read