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market intelligence
platforms
Liftoff refiles: reading the S-1 as a UA buyer
Liftoff is back at the SEC nine weeks after pulling its listing. The Liftoff S-1 filing, not the valuation headline, is what a buyer should read closely.
Marco Bianchi
3 min read
platforms
·6 min read
Apple's new CEO: what changes for App Store direction
platforms
·6 min read
Aptoide antitrust lawsuit: a second Android store war
market intelligence
·6 min read
Scale is not a strategy in mobile UA
market intelligence
·6 min read
Idle games and the economics of cheap installs
market intelligence
media buying
·6 min read
Set UA budgets by marginal return, not share
measurement
·4 min read
Designing a SKAN conversion value schema
measurement
playable ads
·4 min read
What UA teams should measure inside the playable
measurement
platforms
·4 min read
Android attribution reporting after Sandbox
creative strategy
measurement
·3 min read
The retention curve you should be showing your creative team
market intelligence
platforms
·5 min read
Cloud gaming as a mobile acquisition surface
creative strategy
media buying
·4 min read