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media buying
platforms
AppLovin's $1.84B quarter: the buyer's-market thesis, revisited
AppLovin's Q1 2026 beat again and the stock rallied. Three months after calling this a buyer's market, the results say pricing power is still AppLovin's.
Jordan Wells
3 min read
market intelligence
·4 min read
MENA and Turkey: a growth market with quirks
media buying
·2 min read
Long-tail social channels for casual games
creative strategy
market intelligence
·6 min read
Sports game UA runs on the licence calendar
platforms
·2 min read
Roblox tightens ad labeling: what now counts as an ad on the platform
market intelligence
·7 min read
Why consumer apps are beating games for venture dollars
market intelligence
measurement
·5 min read
Soft launch UA plans and kill criteria
market intelligence
platforms
·7 min read
Every platform privacy change is a pricing change
market intelligence
platforms
·7 min read
Ad tech integration hurts mid-sized studios most
creative strategy
·3 min read
UGC-style ads for games: a production template that scales
measurement
·5 min read
Predicted LTV models: what to demand from vendors
media buying
platforms
·3 min read