Latest
market intelligence
Shooter UA on mobile: the attention problem
Mobile shooters sell skill, and skill cannot be read in two muted seconds of feed. Why the genre borrows spectacle and recruits the wrong player.
Emma Carter
6 min read
market intelligence
·2 min read
Chart watch, March
creative strategy
market intelligence
·7 min read
Match-3 UA is a story problem now
creative strategy
·3 min read
AI storyboarding is faster. Is it better? A side-by-side
creative strategy
platforms
·4 min read
Loot box rules and what they mean for creative
market intelligence
·13 min read
Match 3D: from hypercasual toy to casual puzzle duopoly
creative strategy
market intelligence
·9 min read
Finch: gamified widgets as a retention surface when CPI is expensive
measurement
media buying
·4 min read
Web-to-app funnels for mobile games
measurement
media buying
·4 min read
Why lower CPI can hide a weaker player cohort
market intelligence
measurement
·7 min read
Ad-revenue and IAP games need different UA maths
market intelligence
·11 min read
The UA system platforms will not build for you
creative strategy
playable ads
·3 min read