Latest
market intelligence
Puzzle market brief: Turkish capital, Hay Day Match, clones, and Royal Kingdom
A Games & Genres read of that archive’s April 2026 puzzle monthly: Turkish founder capital remains sticky, Supercell’s Hay Day Match is an IP bet in a high-CPI Match-3 lane, Color Blaze’s removal tracks legal/owner enforcement more than store policy, and Royal Kingdom’s scale still trails Royal Match on efficiency.
Samuel Ortiz
9 min read
market intelligence
·2 min read
Retail media networks and mobile games
platforms
·3 min read
Ninth Circuit sends Epic v Apple back to Judge Gonzalez Rogers: the link-out fee and your web shop
market intelligence
·6 min read
The hidden fixed costs of a paid UA operation
creative strategy
market intelligence
·6 min read
RPG UA lives and dies on character reveal cadence
creative strategy
playable ads
·4 min read
End cards and CTAs: the neglected frame
measurement
media buying
·6 min read
The economics of buying your own players back
media buying
platforms
·3 min read
Moloco goes to Costco and CTV. Should game buyers care where their DSP diversifies?
playable ads
·4 min read
Playable QA: a device matrix that catches bugs
playable ads
·4 min read
RTL, Script Speed and Gesture Risk in Playable Localisation
market intelligence
·6 min read
Gaming Lost Another VC. Don't Be Surprised
creative strategy
·4 min read