Latest
creative strategy
Localising creative for Japan and Korea
Western ad hooks tend to underperform in Japan and Korea. What changes beyond translation, and which creative elements to test first.
Maya Lombardi
5 min read
media buying
platforms
·4 min read
Unity is shutting the ironSource ad network. A 30-day migration checklist for buyers
measurement
playable ads
·4 min read
Instrumenting a playable: what to measure
measurement
platforms
·6 min read
Modelled conversions: the numbers nobody audits
platforms
playable ads
·4 min read
The Handoff Problem in Multi-Network Playable Production
creative strategy
platforms
·6 min read
Apple Maps ads: a new surface, and what it needs
market intelligence
media buying
·4 min read
Cross-promotion inside a portfolio, done properly
measurement
·6 min read
Your MMP and your network will never agree
market intelligence
platforms
·3 min read
The Ledger #2: GDC leftovers and a $6B MOBA
creative strategy
platforms
·7 min read
AppLovin AI video creative: its own generation tool
market intelligence
platforms
·6 min read
Google Play's Rate Cuts: Who Actually Won
measurement
media buying
·6 min read