Latest
market intelligence
measurement
Payback windows are a cost of capital decision
The payback window in your UA targets is not a measurement choice. It is a statement about how expensive your money is, and few studios have checked.
Isaac Turner
6 min read
measurement
·6 min read
Mobile ad fraud: the lessons from Uber's own lawsuit
creative strategy
playable ads
·4 min read
AI can generate the first 70% of a playable. The final 30% decides performance
creative strategy
platforms
·5 min read
Misleading game ads and the regulators
platforms
·3 min read
Game Trials, Sidekick and Buy Once, Play Anywhere: Google's GDC changes to the Android funnel
market intelligence
·4 min read
Brazil and LATAM: payments, pricing and UA
market intelligence
platforms
·3 min read
AppLovin wants brands. The Kantar study is a pitch deck, and here is what is in it for games
creative strategy
market intelligence
·14 min read
Pixel Flow and the rise of sort puzzles: fail-states, trays, and UA-native levels
market intelligence
media buying
·4 min read
Programmatic DSPs for games, explained
measurement
·6 min read
The organic baseline you are not tracking
measurement
media buying
·4 min read
ATT opt-in is 39%. Adjust's retention report and the paid-to-organic ratio nobody budgets for
media buying
platforms
·7 min read