Latest
market intelligence
Savvy buys Moonton for $6B: what a MOBA's acquisition machine is worth
Savvy Games Group is paying $6 billion for Moonton, a 50% premium on ByteDance's 2021 price, buying a live user acquisition machine as much as a game.
Emma Carter
3 min read
market intelligence
·8 min read
GDC 2026 POST-MORTEM
creative strategy
playable ads
·4 min read
GDC 2026 debrief: AI moved from the demo floor to the production line
market intelligence
measurement
·4 min read
Ad fraud tooling: the market and what it catches
market intelligence
·12 min read
Ten Years and $100M: Star Trek Timelines
market intelligence
·4 min read
Subscriptions and Game Pass style bundles
measurement
media buying
·6 min read
Incrementality results do not transfer between channels
measurement
·5 min read
Incrementality tests you can afford: geo holdouts, ghost ads, and what breaks
market intelligence
measurement
·11 min read
State of Gaming 2025: seven operator takeaways from Sensor Tower’s briefing
market intelligence
media buying
·5 min read
Connected TV for mobile game launches
market intelligence
measurement
·6 min read
Measurement debt: how studios accumulate it
creative strategy
platforms
·4 min read