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The Ledger #21: A Settlement and Earnings Week Roundup
This settlement earnings week roundup covers the Epic-Google Play fee proposal, AppLovin and Unity's Q3 results and Liftoff's IPO chatter.
Marco Bianchi
2 min read
media buying
platforms
·5 min read
Q3 earnings ad networks: AppLovin and Unity diverge again
market intelligence
·5 min read
Cyprus as gaming’s quiet European hub: anchors, tax, and talent mix
market intelligence
platforms
·6 min read
The Epic-Google settlement on Play fees: what buyers get
market intelligence
·2 min read
Chart Watch, October: Mobile Game Ad Spend Charts
creative strategy
market intelligence
·6 min read
Factory Creative Model: The Edge Studios Cannot Copy
market intelligence
·7 min read
The Man Who Walked Away from OpenAI and Raised $134 Million Instead
market intelligence
media buying
·6 min read
The Holiday UA Strategy Playbook to Lock by Halloween
creative strategy
measurement
·5 min read
Creative Fatigue Leading Indicators to Watch Before CPI
creative strategy
market intelligence
·6 min read
Kingdom Builder Game Creative Strategy Is Not 4X Creative
media buying
platforms
·6 min read
Reading Q3 Ad Earnings Season Signals for UA Buyers
market intelligence
·5 min read