Latest

market intelligence

platforms

2026 UA Predictions: What Actually Changes for Buyers

2026 UA predictions worth reading separate confirmed platform terms from open litigation and vendor roadmap chatter, not just guess at headlines.

David Lee

6 min read

2026 UA Predictions: What Actually Changes for Buyers
Chart Watch: Mobile Game Charts Enter the Holiday Season

market intelligence

·

2 min read

Chart Watch: Mobile Game Charts Enter the Holiday Season

Loyalty platforms 101: incentivised traffic myths and studio operating rules

market intelligence

media buying

·

7 min read

Loyalty platforms 101: incentivised traffic myths and studio operating rules

Last-Minute Localization QA for Playables Without Delay

platforms

playable ads

·

6 min read

Last-Minute Localization QA for Playables Without Delay

What Cross-Genre Player Acquisition Lookalikes Mean

market intelligence

media buying

·

5 min read

What Cross-Genre Player Acquisition Lookalikes Mean

The Playable End Card Holiday Testing Nobody Runs

creative strategy

playable ads

·

6 min read

The Playable End Card Holiday Testing Nobody Runs

Apple Developer Account Suspensions: Wrongly Flagged

market intelligence

platforms

·

6 min read

Apple Developer Account Suspensions: Wrongly Flagged

Ad Network Q4 Guidance and What It Signals for Buyers

market intelligence

platforms

·

5 min read

Ad Network Q4 Guidance and What It Signals for Buyers

market intelligence

·

11 min read

How Three ‘Unfundable’ Engineers Built a $XXXM Company

What Cyber Week Cohort Quality Analysis Actually Shows

measurement

media buying

·

5 min read

What Cyber Week Cohort Quality Analysis Actually Shows

The Ledger #22: EU Terms and Web Shop Holiday Readiness

market intelligence

platforms

·

2 min read

The Ledger #22: EU Terms and Web Shop Holiday Readiness

market intelligence

·

7 min read

How to Build an AI-First Culture with 1,300 People. Real Story.