Latest
market intelligence
media buying
Summer CPM Seasonality and Planning the H2 UA Budget
Summer CPM seasonality is predictable, not a surprise. A flexible H2 UA budget structure that captures the mid-year dip and adjusts back for autumn.
Jordan Wells
6 min read
market intelligence
·6 min read
The Rise of Pakistan’s Game Development Scene
creative strategy
playable ads
·6 min read
Creative Operations for a Scaling Game Portfolio
playable ads
·6 min read
Playable Ad Orientation and Safe Zones, Nobody Owns
creative strategy
market intelligence
·6 min read
What Survival Strategy Game UA Creative Gets Right
media buying
platforms
·2 min read
The Ledger #13: Tripledot Scale, Japan Compliance News
market intelligence
·11 min read
Fair Weather Founders, Dead Equity, and the Cliff that Saves
measurement
·6 min read
Attribution Windows for Hybrid-Monetisation Games
creative strategy
·6 min read
Creative Hook Variety: Designing Ads for Mobile Games
market intelligence
·2 min read
Chart Watch, June 2025: A Quiet Month for Mobile Games
market intelligence
platforms
·6 min read
Tripledot's AppLovin Apps Portfolio: A Buyer's Guide
market intelligence
·5 min read