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Tripledot's AppLovin games portfolio, one week in
Tripledot's AppLovin games portfolio closed today, folding Lion Studios into a hyper-casual publisher now managing a far larger live-games footprint.
Marco Bianchi
6 min read


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platforms
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AppLovin's pure ad tech business model, after Tripledot

platforms
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Apple EU Terms Update: What the DMA Fine Changed

creative strategy
playable ads
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Launch campaign creative strategy for a franchise game

market intelligence
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Apple's Core Technology Commission and the 5% math

creative strategy
media buying
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Creative concept portfolio sizing for a flat budget

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Why match-3 creative has hit a saturation point
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Where Do Geogames Go After Niantic’s $3.5B Exit

measurement
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A cohort quality checklist before you scale UA spend

playable ads
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Building a playable ad device testing matrix that works

measurement
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Meta Resurrects AMM: What Changes for Your Reporting Now

creative strategy
platforms
·5 min read