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market intelligence

platforms

Tripledot's AppLovin games portfolio, one week in

Tripledot's AppLovin games portfolio closed today, folding Lion Studios into a hyper-casual publisher now managing a far larger live-games footprint.

Marco Bianchi

6 min read

Tripledot's AppLovin games portfolio, one week in
AppLovin's pure ad tech business model, after Tripledot

market intelligence

platforms

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6 min read

AppLovin's pure ad tech business model, after Tripledot

Apple EU Terms Update: What the DMA Fine Changed

platforms

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6 min read

Apple EU Terms Update: What the DMA Fine Changed

Launch campaign creative strategy for a franchise game

creative strategy

playable ads

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6 min read

Launch campaign creative strategy for a franchise game

Apple's Core Technology Commission and the 5% math

market intelligence

platforms

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6 min read

Apple's Core Technology Commission and the 5% math

Creative concept portfolio sizing for a flat budget

creative strategy

media buying

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6 min read

Creative concept portfolio sizing for a flat budget

Why match-3 creative has hit a saturation point

creative strategy

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6 min read

Why match-3 creative has hit a saturation point

market intelligence

·

4 min read

Where Do Geogames Go After Niantic’s $3.5B Exit

A cohort quality checklist before you scale UA spend

measurement

media buying

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6 min read

A cohort quality checklist before you scale UA spend

Building a playable ad device testing matrix that works

playable ads

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6 min read

Building a playable ad device testing matrix that works

Meta Resurrects AMM: What Changes for Your Reporting Now

measurement

platforms

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5 min read

Meta Resurrects AMM: What Changes for Your Reporting Now

WhatsApp Ads Creative Format: Meta's Newest Ad Surface

creative strategy

platforms

·

5 min read

WhatsApp Ads Creative Format: Meta's Newest Ad Surface