Latest
measurement
playable ads
Updating the playable ad spec for re-engagement campaigns
AdAttributionKit's re-engagement changes mean the playable spec for re-engagement campaigns needs new end card logic, not just a measurement fix.
Juliet Ramos
6 min read
market intelligence
·8 min read
What AI Is Really Doing to Games and the Game Industry
measurement
platforms
·6 min read
AdAttributionKit re-engagement gets sharper after WWDC
market intelligence
platforms
·3 min read
The Ledger #12: WWDC's Quiet AdAttributionKit Refinements
platforms
playable ads
·5 min read
App Store Accessibility Labels and Your Playable QA
creative strategy
platforms
·6 min read
Apple Games and What It Means for App Store Discovery
market intelligence
·9 min read
Outsourcing Is Dead. Long Live Co-Development
market intelligence
·9 min read
Mobile Gaming in 2025: 10 Trends That Matter
creative strategy
media buying
·6 min read
AI Creative Testing Volume Benchmarks for Mid-2025
market intelligence
·5 min read
How Voodoo Builds Hits: Four Product Lessons from a 2000-Prototypes… — archive read for UA and studio leads
market intelligence
·3 min read
Chart Watch, May: Survival and Puzzle Hold Their Ground
market intelligence
platforms
·2 min read