China age-reminder and minor-ad placement checks
Operator checklist pairing CAC’s 15 November 2024 minors-mode guidelines (age bands, night curfew defaults) with CADPA’s 7 January 2025 announcement of classification and distribution/promotion standards effective 6 February 2025.
Primary anchors
- CAC 移动互联网未成年人模式建设指南 (15 Nov 2024): terminals, apps, and stores share minors mode; default daily caps ≤1h (under 16) / ≤2h (16–17); default night off 22:00–06:00; age-banded content pools.
- CADPA announcement 音数团标〔2025〕21号 (7 Jan 2025): T/CADPA 59-2025 (classification) and 60-2025 (distribution & promotion) effective 6 Feb 2025. Full normative clause text is not on the announcement page.
Creative / placement checklist
- Confirm the licensed title’s CADPA age-prompt label (commonly 8+ / 12+ / 16+ in market practice) matches store icon and UA end-card — without inventing an 18+ licensed-game path from these two pages alone.
- Strip creatives that sell overnight play during the default 22:00–06:00 minors-mode off window.
- Do not pitch “unlimited play” or homework-hour binge hooks toward under-18 inventory.
- Keep age reminder / classification mark readable in the first frame if the store listing shows it.
- For promotion claims, obtain T/CADPA 60-2025 normative text before asserting clause-level creative bans; this checklist stops at the CADPA announcement.
- Pair with still-enforced NPPA anti-addiction play schedules — CAC defaults do not replace them.
| Check | Source |
|---|---|
| Minors-mode defaults | CAC 2024-11-15 |
| Classification / promotion standards announced | CADPA 2025-01-07 |
| Full gacha/promotion clause text | Not on CADPA announcement |
