Creator code program launch checklist for F2P (MMP, finance, legal)

Creator codes without finance and MMP design double-count revenue. US FTC Endorsement Guides FAQ states that if a connection between endorser and marketer would not be expected by a significant minority of consumers and would affect how they evaluate the endorsement, that connection should be disclosed clearly and conspicuously — including when an endorser is paid or given something of value. Measurement hygiene still needs distinct campaign parameters so code-driven purchases are not naively last-clicked against paid UA.

Checklist

1. Legal/disclosure. Brief creators to disclose the material connection clearly and close to the endorsement; keep examples on file.
2. Finance. Decide whether the code is a discount, revenue share, or fixed fee; write the margin formula before launch.
3. MMP. Separate media source or campaign for creator traffic; do not rely on unpaid organic alone if you need incrementality later.
4. Store vs web shop. If codes redeem on web shop, map SKUs and tax displays; if on store IAP, confirm product IDs exist.
5. Support load. Macros for invalid codes, region locks and refund interactions with creator commissions.
6. Fraud. Rate-limit self-purchase and refund patterns tied to codes.
7. Kill switch. Ability to disable a code without a binary.

Limits: non-US disclosure regimes and named creator-platform fee schedules are not exhaustively body-read here; attach jurisdiction counsel and provider docs before scale.

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Research checked 20 September 2026. Local draft; human editorial review pending.