FTUE to first purchase: the F2P gates a UA brief must name
Checklist requiring UA briefs to name FTUE gates before first purchase, anchored to App Store accurate-metadata rules.
A UA brief that sells a purchase moment the FTUE cannot reach fails trust and store policy. Apple’s App Review Guidelines 2.3 Accurate Metadata require the app to perform as advertised. Google’s store listing best practices require descriptions that accurately describe functionality.
Gates the brief must name
- Install → first session length assumed before the offered SKU appears.
- Account / tutorial gates that block the shop.
- Soft currency balance required before the advertised pack is meaningful.
- Level or chapter gate in front of the IAP screen shown in the ad.
- First-purchase offer eligibility (new payer only vs returning).
- Store SKU ID and price tier that match the endcard.
- Refund / restore path owner if the FTUE breaks after charge.
Facts vs limits
| Field | Evidence or limit |
|---|---|
| Apple accurate metadata | Guideline 2.3 |
| Play listing accuracy | Play listing best practices |
| Universal FTUE second counts | Not claimed |
