Creative leads need a refresh ritual tied to live economy changes, not a mood board. Meta’s Ad Library and TikTok’s Creative Center are inspection surfaces for public creatives. Library presence is not spend, CPI or ROAS.
Refresh ritual (per genre)
| Step | 4X/SLG | Survivor | Match-3 | Idle | Gacha |
|---|
| 1. Name live gate | AP / march stamina | Wave difficulty / skill unlock | Lives / meta events | Offline cap | Pity / rates |
| 2. Pull 5 active ads | Ad Library / Creative Center | same | same | same | same |
| 3. Score hook vs gate | March-speed vs AP | Skill-select vs unlock tree | Board clear vs stars/races | Offline earnings vs cap | Summon vs pity page |
| 4. Retire or rewrite | Mismatch ≥ threshold | same | same | same | same |
| 5. Log library IDs | Stable `?id=` URLs | same | same | same | same |
Pass/fail gates
| Gate | Pass | Fail |
|---|
| Economy date | Live-ops calendar row cited | “Players feel…” only |
| Library IDs | At least one stable URL per kept hook | Screenshots without IDs |
| Mismatch note | Hook vs live gate written | Hook assumed truthful |
| Performance claim | Absent or sourced | Invented IPM lift |
Facts versus limits
| Fact | Limit |
|---|
| Ad Library / Creative Center are public inspection tools | Homepages alone are not methodology papers; use them to locate creatives |
| Ritual is editorial process | Not a GameRefinery ranking |
Download the CSV. Casefiles still require a verified ad URL before drafting.
