Hybrid IAA+IAP: when the creative must not promise both
Checklist for hybrid IAA+IAP creatives so ads do not promise both monetisation modes dishonestly.
Hybrid titles that monetise with both ads and IAP must not imply a pure experience the build does not ship. Apple 2.3 requires accurate representation. Google requires ads presence declarations in Play Console (ads declaration help).
Operator checklist
- Mode in the ad: If the hook is “ad-free progression”, the build must support that path.
- Do not promise “no ads” on an IAA-heavy funnel.
- Do not promise a starter pack that only appears after forced ad walls the creative hid.
- Audience split: Separate creatives for IAA-optimised vs IAP-optimised networks when the first-session truth differs.
- Store declarations match the live ad mediation state.
- Endcard SKU only if IAP is reachable without undisclosed ad gates.
- Reviewer note: Capture first-session HUD showing both ad placements and shop entry.
Limits
Not a mediation floor worksheet.
