Subscription + battle pass coexistence rules

Analysis

By UA Ledger staff1 min read

Subscription + battle pass coexistence rules

Operator checklist for running an auto-renewable subscription alongside a seasonal battle pass without stacking claims that break store or ad parity.

Subscription perks that silently stack with battle-pass premium tracks confuse store reviewers and UA creative. This checklist separates product types using official billing docs.

Product definitions (body-read)

Apple’s Auto-renewable subscriptions overview covers subscription products and programme context. Google Play Billing Library is the Android entry for one-time products versus subscriptions. Neither page defines “battle pass”, but both require clear product typing in the store console — operators must not market a pass as a subscription (or the reverse) in ads.

Checklist

Reference table
CheckPass conditionFail action
Product typePass = consumable/non-consumable/seasonal non-renewing; sub = auto-renewableFix store config
Perk matrixDocument which perks stack, replace, or mute when both ownedEconomy design sign-off
Ad claimsCreative states which product grants the shown perkRewrite
Restore / revokeSubscription lapse removes only sub perks; pass remains until season endQA
Refund pathSub refunds vs pass refunds use correct server handlersEngineering
Pricing pageStore and web show both SKUs without implying one includes the other unless trueASO / web

Facts versus limits

Reference table
FieldEvidence
Apple subscriptions overviewdeveloper.apple.com/app-store/subscriptions
Play Billing overviewdeveloper.android.com/google/play/billing
Observed stacking titlesNone in this draft

Download the checklist card.

Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write.

Featured

Related posts

creative strategy

platforms

·

2 min read

Roblox paid-random-item policy requires global numerical odds disclosure

creative strategy

platforms

·

1 min read

Commission accepts TikTok DSA advertising-repository commitments (5 December 2025)

creative strategy

platforms

·

1 min read

Using product page optimization results to retire UA creatives

creative strategy

platforms

·

2 min read

Odds near the summon CTA: store rules versus ad creative practice

More from the Creative Strategy desk

creative strategy

platforms

·

1 min read

Survivor-like ads: death, reward, install ask

creative strategy

platforms

·

1 min read

4X/SLG map ad versus the tutorial island

creative strategy

platforms

·

1 min read

App Store / Play screenshot localization matrix for five F2P genres

creative strategy

platforms

·

2 min read

Ramadan competitive claim and sensitivity review for ad creative