Survivor-like ads: death, reward, install ask
Analysis
By UA Ledger staff — 1 min read
Survivor-like death→reward→install sequences checked against Play deceptive-behavior and app-promotion honesty rules.
Survivor-like creatives compress death → reward fantasy → install. Play policy does not name that genre loop; it does ban misleading depiction of what the app is.
Anchors
Deceptive Behavior and App Promotion: accurate functionality; no misleading ads; developer owns network behaviour.
Checklist
| Beat | Gate |
|---|---|
| Death | Failure state exists in-game similarly |
| Reward drip | Matches economy the new user can reach early |
| Install ask | CTA after understandable loop, not fake “continue” system UI |
| Character power | Not impossible endgame kit sold as minute-one |
Facts versus limits
| Field | Evidence or limit |
|---|---|
| Genre-specific Play clause | None — honesty policies apply |
| Observed ad library example | Not required for this checklist format |
Reject cuts that stage a different game than the store build.
Research checked 20 September 2026. Local draft; human editorial review pending. No CMS write.
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