Kuaishou updates mini-game advertising component usage specs (15 Jan 2025)

Kuaishou Open Platform’s 小游戏广告组件使用规范 carried an update time of 15 January 2025 20:03:38 on the page opened 20 September 2026. The spec is a creative-and-placement rulebook for video, interstitial and banner components inside Kuaishou mini games. It is not a buying-platform rate card.

Documented constraints

Video ads. The trigger control must carry a clear video-ad mark or text. Ads must not fire without the user’s permission; the skip/close control must not be hidden; sequential tap targets must not be designed so inertial taps become ad clicks; buttons must not shift, suddenly occlude, or insert an ad mid-action (smashing an egg, opening a chest, doubling a reward) to force a click. Watching a rewarded video must not be a hard gate that blocks normal level progress; close controls must not be delayed more than 3 seconds.

Interstitials. They must not block progress. No interstitial in the first 30 seconds after launch. After one interstitial, the next needs a 60-second gap. Malicious placement that causes mis-taps is forbidden.

Banners. Must not cover controls. Must not sit on the main scene. Portrait games should bottom-centre the banner. The banner or nearby buttons must not shift to harvest inertial taps.

The page we opened does not state an enforcement date distinct from the 15 January 2025 update stamp. Treat the update time as the last documented revision, not as proof of when every live mini game complied.

Operator implication

A rewarded or interstitial plan for a Kuaishou mini-game SKU should treat 30-second / 60-second timing as a documented host rule, then measure whether the live build still violates it. Global playable specs (Unity, TikTok, Mintegral) do not replace this page.

Download the constraint card.

Research checked 20 September 2026. Local draft; human editorial review pending.