miHoYo / HoYoverse launches Zenless Zone Zero globally

Editorial collage hero (magenta-ink): MIHOYO HOYOVERSE LAUNCHES. ZENLESS ZONE ZERO

HoYoverse’s 28 June 2024 launch programme stated Zenless Zone Zero would go live on PS5, PC, Android and iOS on 4 July 2024 at 10:00 UTC+8.

HoYoverse’s 28 June 2024 news post Zenless Zone Zero Global Launch Livestream stated the urban fantasy ARPG would launch on PS5, PC, Android and iOS on 4 July 2024 at 10:00 AM (UTC+8), previewing Version 1.0 content ahead of that window. The official @ZZZ_EN account the same day repeated that Zenless Zone Zero “will officially release on all platforms on July 4 at 10:00 AM (UTC+8)” and that pre-download would be available from 2 July. Those are company launch notices timed eleven days before servers opened.

Limits

This card records the announced global launch window. It does not establish first-week CPI, creative win rates, China ISBN status for the domestic SKU, Ocean Engine or App Store Connect spend, or channel CPMs. Pre-registration and login reward figures quoted in the same campaign materials are promotional offers, not measured UA performance. Preserve 4 July 2024 as the event date; do not rewrite the launch as current news when citing it beside later console or anniversary events.

Operator implication

FieldEvidence or limit
Launch datetime (company)2024-07-04 10:00 UTC+8
Platforms namedPS5; PC; Android; iOS
Pre-downloadFrom 2024-07-02 (ZZZ_EN)
CPI / chart outcome on these sourcesNot established
UA readingMajor gacha-action launch resetting creative and bid pressure

Download the launch card. Use this as a dated launch record when comparing later anniversary or console-expansion events.

Related posts

UK ASA loot-box disclosure in ads and store listings

creative strategy

·

1 min read

UK ASA loot-box disclosure in ads and store listings

India real-money adjacency: what a casual F2P ad must not imply

creative strategy

media buying

·

1 min read

India real-money adjacency: what a casual F2P ad must not imply

Publish the 2026 festival calendar to UA 60 days out

creative strategy

media buying

·

1 min read

Publish the 2026 festival calendar to UA 60 days out