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Building Forever Franchises: 13 Years of Lessons from Zynga's EVP Studios, Ya… — full-depth archive read rewrite
Oliver Grant full-depth rewrite of the 2026-01-27 archive on Building Forever Franchises: 13 Years of Lessons from Zynga's EVP Studios, Ya… — secondary source, hedged metrics, ≥80% source coverage.
Oliver Grant
10 min read
creative strategy
market intelligence
·6 min read
Sustaining a Live Mobile Franchise: Past Year Ten
market intelligence
·3 min read
PGC London 2026: five things UA teams actually talked about
creative strategy
market intelligence
·5 min read
Hyper-casual creative economics in 2026
market intelligence
playable ads
·4 min read
Playables nearly doubled their share of creative. Sensor Tower's State of Mobile, read from the brief
creative strategy
market intelligence
·15 min read
Post-Block Blast playbook: three generations of block puzzles
market intelligence
media buying
·4 min read
Discord as an acquisition channel for mid-core
creative strategy
market intelligence
·4 min read
The economics of creative velocity
creative strategy
market intelligence
·5 min read
Block Puzzle Genre Economics: Why the Format Never Stops
market intelligence
media buying
·7 min read
Bid shading: the margin you never see in automated buying
creative strategy
market intelligence
·4 min read
2,500 creatives a quarter: reading AppsFlyer's State of Gaming 2026
market intelligence
·5 min read