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AppsFlyer at $2B: what a private-equity MMP would mean for buyers
AppsFlyer is reportedly nearing a sale at close to $2B. Talks, not a deal yet, but an ownership change would reshape pricing, roadmap and neutrality.
Isaac Turner
3 min read
market intelligence
media buying
·7 min read
Eight UA scaling traps: organics, net ROAS, signals, and false confidence
market intelligence
·4 min read
UA team structure by studio size
market intelligence
media buying
·6 min read
Dayparting is dead, except where it is not
market intelligence
media buying
·5 min read
The state of mobile game acquisition in 2026
market intelligence
·8 min read
Hiring as a Competitive Advantage
market intelligence
·14 min read
12 Gaming Predictions for 2026
market intelligence
·6 min read
Slipknot's Co-Founder: Building Games Like You Build a Band
market intelligence
·5 min read
Golden TWIG 2025: operator signals inside that archive’s honest awards ballot
market intelligence
platforms
·3 min read
The Ledger #24: Closing Out 2025's Platform Moves
market intelligence
platforms
·6 min read
Unity Enterprise Minimum Commitment: A Blackmail Claim
market intelligence
·5 min read