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measurement

Pixel Flow: publisher economics of tray pressure, sessions, and dual monetisation

Full-depth archive teardown with engagement/revenue/DAU hedges, ads, geo, clones, soft-launch checklist.

Samuel Ortiz

14 min read

Pixel Flow: publisher economics of tray pressure, sessions, and dual monetisation
Rewarded acquisition returns with a retention mandate

market intelligence

media buying

·

4 min read

Rewarded acquisition returns with a retention mandate

India: acquisition in a low-ARPU, high-volume market

market intelligence

·

5 min read

India: acquisition in a low-ARPU, high-volume market

Mattel163 Buyout: What It Means for Licensed-IP UA

creative strategy

market intelligence

·

6 min read

Mattel163 Buyout: What It Means for Licensed-IP UA

Earnings preview: what AppLovin and Unity's Q4 will tell us about 2026 CPMs

market intelligence

media buying

·

2 min read

Earnings preview: what AppLovin and Unity's Q4 will tell us about 2026 CPMs

AI in game art: SciPlay’s art-director view of velocity, KPIs, and taste

creative strategy

market intelligence

·

7 min read

AI in game art: SciPlay’s art-director view of velocity, KPIs, and taste

Sort puzzles: from Water Sort templates to docks, hex auto-sort, and conveyors

market intelligence

·

11 min read

Sort puzzles: from Water Sort templates to docks, hex auto-sort, and conveyors

AppMagic Mobile Growth Slowdown: A Second Source

market intelligence

·

5 min read

AppMagic Mobile Growth Slowdown: A Second Source

In-house or agency media buying: the decision

market intelligence

media buying

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4 min read

In-house or agency media buying: the decision

Moloco weighs an IPO: why the DSP everyone benchmarks against wants public money

market intelligence

platforms

·

2 min read

Moloco weighs an IPO: why the DSP everyone benchmarks against wants public money

State of Mobile 2026: nine Sensor Tower trends for operators

market intelligence

measurement

·

11 min read

State of Mobile 2026: nine Sensor Tower trends for operators

The weekly UA ledger: platform moves worth watching

market intelligence

platforms

·

3 min read

The weekly UA ledger: platform moves worth watching