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Mobile game growth is moving closer to product
Mobile game growth and product are converging: creative determines who arrives, onboarding keeps the promise, and live ops compounds the cohort.
Isaac Turner
2 min read
creative strategy
market intelligence
·4 min read
Inside the creative machine behind 4X acquisition
creative strategy
market intelligence
·9 min read
Focus Friend: Hay Day progression systems inside a productivity app
creative strategy
market intelligence
·6 min read
AI creative volume lowers the value of volume
creative strategy
market intelligence
·11 min read
Screw puzzle gold rush: Screw Jam constraints, Screwdom fog, and yarn reskins
creative strategy
market intelligence
·4 min read
Loom Games at $1B: Pixel Flow and the new price of a breakout puzzle
market intelligence
measurement
·6 min read
D7 ROAS targets punish long-retention games
market intelligence
media buying
·4 min read
The budget conversation: how to defend a UA line in a flat market
market intelligence
platforms
·4 min read
The DMA for UA operators, in plain terms
market intelligence
media buying
·4 min read
OEM and preload channels on Android
market intelligence
platforms
·2 min read
Liftoff pulls its IPO. Moloco hires banks. The DSP tier is sorting itself
market intelligence
·9 min read