All our measurement news
measurement
IAA revenue lag vs IAP revenue lag in the same cohort window (labelled synthetic)
Synthetic comparison of cumulative IAA versus IAP recognition lag inside one cohort window, using MMP ad-revenue definitions. Not a mediation benchmark.
Isaac Turner
1 min read
creative strategy
measurement
·1 min read
Hook-level holdout for SLG war creatives during a season peak
measurement
media buying
·1 min read
Event-week retention uplift that is not UA-attributable
measurement
·1 min read
Duplicate purchase event rate after web shop + store dual paths
measurement
media buying
·1 min read
D7 payback definition lab: which revenue, which FX day, which fee
measurement
media buying
·1 min read
D30 payback for midcore F2P: censoring and maturity rules
creative strategy
measurement
·1 min read
Cohort quality: D1 retention vs D7 payer rate divergence lab
measurement
media buying
·1 min read
View-through from creator content vs click-through paid cuts
measurement
media buying
·1 min read
Creator-code cannibalisation of organic payers: labelled holdout math
creative strategy
measurement
·1 min read
Creative concept half-life by F2P genre (operator method, labelled synthetic)
creative strategy
measurement
·1 min read
Country mix shift: standardising F2P ROAS before declaring creative win
measurement
media buying
·1 min read