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measurement
media buying
Battle-pass attach rate vs organic baseline: a cohort lab
Same-week organic cell is mandatory before crediting UA for pass attach. AppsFlyer cohort docs define the organic filter and IAE conversion metrics.
Isaac Turner
1 min read
measurement
media buying
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D1–D7 payback with first-purchase bonus cash labelled
measurement
media buying
·1 min read
Putting rewarded revenue into ROAS: a labelled teaching mix
measurement
media buying
·1 min read
Thanksgiving week US F2P pacing checklist (not just BF)
measurement
media buying
·1 min read
Payback target setting: D7 vs D30 vs full LTV for F2P genres
measurement
media buying
·1 min read
Late postback / delayed purchase handling in F2P daily pacing
measurement
media buying
·1 min read
Creator codes: MMP, store and finance reconciliation
measurement
media buying
·1 min read
Hybrid bid model handoff: which MMP events finance accepts
measurement
media buying
·1 min read
Fraud / invalid traffic checks before trusting a F2P scale week
measurement
media buying
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Cross-promo between live titles during a shared event weekend
measurement
media buying
·1 min read
First-time buyer coupon on web shop: incremental margin worksheet (labelled synthetic)
measurement
media buying
·1 min read