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creative strategy
media buying
Always-on creator retainer vs burst seeding: a labelled scenario sheet
A reproducible synthetic worksheet compares retainer months against event-burst seeding. TikTok Spark/Mission docs define amplification paths; rate bands here are labelled estimates only.
Maya Lombardi
1 min read
creative strategy
media buying
·1 min read
Concept farm capacity: weekly new hooks needed to hold CPI
media buying
playable ads
·1 min read
When midcore playables should stay out of a network: kill criteria
media buying
playable ads
·1 min read
Rewarded placement map: session minute versus ad load
media buying
playable ads
·1 min read
Interstitial after fail: documented host rules vs design habit
measurement
media buying
·1 min read
Using predicted LTV in bids: disclosure checklist for the UA team
measurement
media buying
·1 min read
Blended ROAS targets that hide channel failure in F2P portfolios
measurement
media buying
·2 min read
Web-shop LTV with VAT-inclusive prices versus store net proceeds (labelled synthetic)
measurement
media buying
·1 min read
View-through attribution windows on F2P rewarded and interstitial traffic
measurement
media buying
·1 min read
Time-to-first-pay after soft-currency drought events
measurement
media buying
·1 min read
Store proceeds vs MMP net revenue: F2P monthly close lab
measurement
media buying
·1 min read