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measurement
media buying
Seasonal mix-shift: separating holiday organic uplift from paid efficiency
Holiday organic uplift gets credited to paid under careless readouts. A synthetic lab holds paid spend fixed and varies organic installs using AppsFlyer definitions.
Isaac Turner
1 min read
measurement
media buying
·1 min read
Rewarded opt-in rate decay across a 14-day cohort (labelled synthetic)
measurement
media buying
·1 min read
Refund-adjusted ROAS for gacha weekends
measurement
media buying
·1 min read
Probabilistic vs deterministic revenue mix in F2P MMP reports
measurement
media buying
·1 min read
Pass completers vs quitters: LTV split for UA bid models
measurement
media buying
·1 min read
Pass attach as a conversion event: stability for bidding
measurement
media buying
·1 min read
Event-week retention uplift that is not UA-attributable
measurement
media buying
·1 min read
D7 payback definition lab: which revenue, which FX day, which fee
measurement
media buying
·1 min read
D30 payback for midcore F2P: censoring and maturity rules
measurement
media buying
·1 min read
View-through from creator content vs click-through paid cuts
measurement
media buying
·1 min read
Creator-code cannibalisation of organic payers: labelled holdout math
measurement
media buying
·1 min read