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creative strategy
platforms
Dual-track battle pass QA before UA creative ships
Operator checklist: verify free versus premium pass rewards match what ads claim before creative ships, using the FTC Cognosphere press record as the deceptive-claim bar.
Leila Fernandez
1 min read
media buying
platforms
·1 min read
Diwali offers: contest and advertising-law checks
media buying
platforms
·1 min read
Diwali operator checklist for India F2P (store, UPI, creative)
media buying
platforms
·1 min read
Discord drops as UA: documented partner limits
platforms
·1 min read
Play custom store listing: one F2P hook per audience
platforms
·1 min read
Cross-store SKU ID mapping checklist for web shop and CRM
creative strategy
platforms
·2 min read
Custom product pages / custom store listings: message-match checklist
market intelligence
platforms
·1 min read
Chuseok: Korea store and rating checks before spend
media buying
platforms
·1 min read
Christmas live-ops: event end versus evergreen store
media buying
platforms
·1 min read
Black Friday / Cyber Monday F2P offer and UA checklist
media buying
platforms
·1 min read
Black Friday bundle map: IAP, web shop and ad end cards
media buying
platforms
·2 min read