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SKAN postbacks versus MMP revenue: keep the units on different rows
SKAN conversion values and MMP revenue can describe overlapping purchases without being the same estimator. A reproducible illustrative example with editable inputs and explicit limits.
Isaac Turner
2 min read
measurement
platforms
·2 min read
ATT opted-in rows versus modelled rows: keep them in separate columns
market intelligence
platforms
·3 min read
United States Android entry card: separate Play wallet availability from demand
market intelligence
platforms
·3 min read
South Korea Android entry card: keep each Play wallet and carrier row separate from the iOS card
market intelligence
platforms
·3 min read
Japan Android entry card: separate Play wallet, carrier and cash routes from the iOS card
market intelligence
platforms
·3 min read
Indonesia Android entry card: inspect wallet, QRIS and carrier eligibility without inventing adoption rates
market intelligence
platforms
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India Android entry card: separate UPI purchase coverage from discontinued Netbanking
market intelligence
platforms
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Brazil Android entry card: test PIX and wallet routes without stretching the iOS card
measurement
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SKAN null-rate charts need population and definition before a “healthy” target
market intelligence
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App Store versus Play revenue split: Sensor Tower’s store estimates, fees included
platforms
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Apple's Supreme Court brief, in plain language
market intelligence
platforms
·2 min read