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Apple's ATT lawsuit: a GBP2bn UK claim over tracking
Apple's ATT lawsuit in the UK seeks GBP2bn in damages, alleging its own consent prompts were unfairly favourable versus the rules imposed on developers.
Isaac Turner
6 min read
measurement
platforms
·6 min read
Scenario planning for a world with no device IDs
media buying
platforms
·6 min read
Direct-to-consumer web store adoption hits 96%
market intelligence
platforms
·3 min read
The Ledger #7: Gamescom week preview
measurement
platforms
·6 min read
Apple is forced to restructure ATT after a ruling
media buying
platforms
·3 min read
Apple's EU fee overhaul: a flat 5%, a 26/20/15 ladder, and October 1
media buying
platforms
·6 min read
Apple's unified campaign management API: a checklist
creative strategy
platforms
·3 min read
Web shops are 15% of mobile IAP. Xsolla's ecosystem play and the D2C creative brief
media buying
platforms
·3 min read
Unity's best quarter and AppLovin's Wurl deal: the two networks are no longer in the same business
measurement
platforms
·4 min read
Server side events: why studios are moving
market intelligence
platforms
·2 min read
XR headsets as an acquisition surface
creative strategy
platforms
·4 min read